You've heard the term "personal brand" everywhere but it feels like another overwhelming task, and no one's actually shown you where to start. Own Your Brand is a simple, self-paced course that gets you started in an afternoon, not a six-month process costing you £1,000's.
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What You’ll Learn
The 3 C's Framework
1. Goal Setting: Define Your Own Measure of Success
- Get crystal clear on what personal brand means
- Identify the opportunities you actually want
- Set your personal goals and measures of success
2. The Method: A Proven System for Gaining Visibility
- Discover Jo's 100,000+ follower blueprint
- Think beyond "social media" for personal brand
- Learn brand building basics from an expert
3. Clarity: Find Your Value
- Extract your uncopyable brand story from your lived experience
- Write your own mission and values
- Create a personal brand map and positioning statement
4. Conviction: Show Up With Confidence
- Develop your tone of voice and authentic visual identity
- Discover the online and offline channels a personal brand can be built on
- LinkedIn Basics: Level-up your profile, learn content styles, hook-writing, post structure and how to stand out authentically. No fake “influencer” energy.
5. Consistency: Showing Up Without Losing Your Mind
- Learn the power of brand alignment across touchpoints
- Visual and verbal hook consistency for social media growth
- Brand evolution as you scale over time
BONUS: Converting
- Discover ways to monetise your personal brand
- Inbound vs outbound opportunities
- Personal brand archetypes
Your Coach
Hi, I’m Jo Bird. Brand expert and speaker. I spent 6+ years inside global creative teams at Gymshark and Lounge, building campaigns seen by millions. But despite my success, I felt completely unknown.
When I left corporate, I turned my story into my personal brand. I quickly gained followers, professional opportunities like speaking on stages and coaching, plus a six-figure business in my first year. I've since worked with clients such as Vodafone, Notion and Holland & Barrett.
My approach to personal brand is anti-cringe and anti-performative. I use my experience of building global brands to help 1,000's of professionals turn their personal stories into income, influence, and independence. Now, I’m here to help you do the same.
Course Details
28 Lessons, 6 Modules + a 48-page workbook
4 Hours of video content + Invest as much time as you need
£249 one-time payment
Lifetime access, learn at your own pace
Success Stories
A real game changer! I came away feeling energised, confident and excited to start building my brand. If you’ve got bold ambitions but don’t know where to start, this course will give you clarity and direction to get moving. This course is an absolute must!
The course is packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.
“Wow, absolutely incredible. I absolutely loved this course, the depth of information in this course was definitely worth it.”
“Jo’s course is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”
“Within a month I increased my reach tenfold and got one incredible enquiry!!!”
A real game changer! I came away feeling energised, confident and excited to start building my brand. If you’ve got bold ambitions but don’t know where to start, this course will give you clarity and direction to get moving. This course is an absolute must!
The course is packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.
“Wow, absolutely incredible. I absolutely loved this course, the depth of information in this course was definitely worth it.”
“Jo’s course is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”
“Within a month I increased my reach tenfold and got one incredible enquiry!!!”
What’s Included
The Complete Own Your Brand™ Course (£995 value)
6 modules with step-by-step video lessons and strategies.
48-Page Workbook (£95 value)
Full follow-along workbook to give you structure.
LinkedIn Cheat Sheets (£195 value)
To help you start creating authentic content.
Bonus Module (£195 value)
Get insight on how Jo converts attention into opportunities.
Frequently Asked Questions
Who is this course for?
How long will I have access?
Do I need a social media following?
What if it doesn't work? What if I don't see results?
Can I get a refund?
Low Risk, Huge Reward
You’ve spent years building your skills. Now it’s time to build a personal brand that gets you seen and heard.
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