Own Your Brand™
Turn Your Experience into Income, Influence & Independence
You’ve built a career, now it’s time to build a brand that makes your name work for you.
After years inside global creative and brand teams at Gymshark and Lounge, I left corporate life and built a six-figure business in my first year — all through the power of personal branding. Now, I help professionals and entrepreneurs do the same: to build the visibility, authority, and freedom that corporate life can’t offer. Because when you own your brand, you own your future.
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The Problem
You’re experienced, talented, and hard-working, but still feel invisible.
You’ve built others’ brands, delivered results, and earned respect, yet when it comes to your own reputation, you’re quietly behind the scenes.
Sound familiar?
You’ve hit a ceiling: promotions, clients, or recognition feel just out of reach.
You’re watching people with half your skillset land the opportunities you want.
You’ve tried showing up online but end up overthinking, doubting, or disappearing.
The 3-step framework that creates visibility that compounds over time
It’s not your skills that are holding you back. It’s your visibility and positioning.
Introducing
Own Your Brand™
A step-by-step framework to clarify your message, build authority, and create independence on your own terms.
In six weeks, you’ll learn the exact method I used to grow to 90,000+ engaged followers, secure brand partnerships, land a TEDx talk, and build a six-figure business — all by owning my story.
Who This Is For
Own Your Brand™ is for ambitious professionals, founders, and consultants ready to turn credibility into visibility, and visibility into opportunity.
It’s for you if:
You’ve built a successful career or business but still feel under-recognised for your expertise.
You’re ready to step out from behind the company, clients, or brand, and build authority under your own name.
You want to attract higher-value clients, partnerships, or speaking opportunities, without burning out or faking it.
You’re confident in your skills but know your message and visibility could be stronger.
You value credibility and authenticity and want a brand that reflects your true calibre.
You’re ready to invest in yourself and take decisive action to elevate your income and influence.
It’s not for you if:
You’re looking for quick-fix content hacks or overnight fame.
You’re not ready to implement what you learn.
You don’t yet have real experience or results to build from.
You’re not willing to make a financial investment in working with me to grow your brand.
Own Your Brand™ is for the experienced but unseen, the professionals and founders ready to go from doing great work to being known for it. If that sounds like you, here’s what you’ll learn inside Own Your Brand™ — the exact framework I used to build visibility, authority, and independence on my own terms.
Trusted by Global Brands
What You’ll Learn
The Freedom Framework
1. Goal Setting: Define Success on Your Terms
Get crystal clear on what independence means for you. Identify the opportunities you actually want — clients, collaborations, or career pivots — and the gaps holding you back.
2. The Method: My Proven System for Building Visibility and Authority
Discover the blueprint I used to grow a global audience and attract high-value clients, without burnout or endless posting.
3. Clarity: Craft a Message That Cuts Through the Noise
Turn your experience into a clear, powerful narrative. Learn how to articulate what you do so people instantly understand your value.
4. Conviction: Show Up With Confidence
Develop your tone of voice, visual identity, and presence so you stand out authentically. No fake “influencer” energy. just real confidence that converts.
5. Consistency: Become Impossible to Ignore
Build a sustainable system to stay visible without burning out. Learn how to align every touchpoint (content, networking, reputation) so your name becomes synonymous with value.
BONUS: Converting: Turn Visibility Into Income
Pitch yourself without feeling salesy. Discover simple, authentic ways to monetise your personal brand through consulting, collaborations, and partnerships.
By the End ofThis
Program, You’ll
Know exactly how to position yourself and communicate your value.
Have a personal brand that attracts the right clients and opportunities.
Feel confident and consistent showing up online.
Build income and independence doing what you’re already great at.
Finally control your narrative, instead of letting others define it.
Our Success Stories
A real game changer! I came away feeling energised, confident and excited to start building my brand. If you’ve got bold ambitions but don’t know where to start, this course will give you clarity and direction to get moving. This course is an absolute must!
The course is packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.
“Wow, absolutely incredible. I absolutely loved this course, the depth of information in this course was definitely worth it.”
“Jo’s course is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”
“Within a month I increased my reach tenfold and got one incredible enquiry!!!”
A real game changer! I came away feeling energised, confident and excited to start building my brand. If you’ve got bold ambitions but don’t know where to start, this course will give you clarity and direction to get moving. This course is an absolute must!
The course is packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.
“Wow, absolutely incredible. I absolutely loved this course, the depth of information in this course was definitely worth it.”
“Jo’s course is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”
“Within a month I increased my reach tenfold and got one incredible enquiry!!!”
What’s Included
The Complete Own Your Brand™ Course (£995 value)
Six modules with step-by-step video lessons and strategies.
Pre-Course Clarity Workbook (£95 value)
Start defining your goals and message right away.
Templates & Frameworks (£195 value)
Scripts, outlines, and tools to apply each lesson immediately.
Private Community (£195 value)
Connect with other high-achieving professionals building their brands.
Why £495 Is a Smart Investment
If I could have paid £495 to shortcut my first year of trial and error, I would have done it instantly. This isn’t another theory course. It’s a proven system that pays for itself. One client, project, or partnership can cover your investment many times over.
Why Learn from Me?
Hi, I’m Jo. Brand consultant, speaker, and creator of Own Your BrandTM. I spent years inside global creative teams at Gymshark and Lounge, building campaigns seen by millions.
But behind the scenes, I felt unseen. When I left corporate, I turned my set-backs into a six-figure business in my first year. All through my organic personal brand. My framework has helped dozens of professionals turn their experience into income, influence, and independence. Now, I’m here to help you do the same.
Course Details
Online video modules + workbooks
6 weeks (2–3 hours per week)
£495 one-time payment
Lifetime access. Revisit anytime
Enrolment Closes Soon
Spaces are limited to ensure personal feedback and support. Join before doors close and start building the visibility, confidence, and independence your experience deserves.
Frequently Asked Questions
Do I need a big following?
How long will I have access?
What if I don’t get results?
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What if I’m still in my 9–5?
It’s Time to Control Your Narrative
You’ve spent years building your career. Now it’s time to build the brand that builds your future.
Join Own Your BrandTM and start turning your experience into income, influence, and independence today.
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